How I Built This: AOL [Steve Case] PODCAST
The creator of the American Online Inc. [AOL], Steve Case, sits down with Guy Raz to discuss how he created the first American Online social media network. AOL was created to connect users to one another over the Internet by means of email and instant messaging. This invention in the mid-80s shocked the US and became an instant sensation with users across the nation.
(5:00) A large part of PBL is learning from failure; many great innovators succeed after going through consistent failures. How did Steve Case fail during his first stint with a marketing company?
(6:20) As a millennial, It is hard to imagine life without connection to the Internet. Before AOL started, how many people were actually connected to the Internet and what was the average amount of time spent per week on the Internet?
(9:00) As this new addition to the Internet is being discussed, music begins to play in the background. Why do you think this music is being played and how does it make you feel?
(18:00) Why did Steve Case use the term “You’ve Got Mail” to symbolize the notification of when a user received a message from a different user?
Guy Raz sits down to talk to the creator of Southwest Airlines. Herb shows how he had to persevere through tough times at the beginning of the now billion dollar company. He maintained a high level of belief in his idea of this company and that pushed him to keep the company afloat. Many of the traits and tools that Herb showed in this podcast can be useful in a PBL classroom, like our own.
How I Built This: Southwest Airlines
Where did the idea of Southwest come from? How quickly did Herb move on this idea? What does this quick move show?
While battling in court and the board wanting to give up the fight, what did Herb do? What did this show? What was his motivation?
How did Herb and Southwest persuade some customers to fly with them? What was the interesting fact that came up as a result of this?
What was something different that Southwest did that others airlines thought they had to have. In other words, how could Southwest bring their prices to be so low?
What was unique about how Southwest bought their air fleet?
Why does Herb think that Southwest thrived while other airlines failed?